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watchword

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watch⋅word

  [woch-wurd]
Use watchword in a Sentence
–noun
1. a word or short phrase to be communicated, on challenge, to a sentinel or guard; password or countersign.
2. a word or phrase expressive of a principle or rule of action; slogan: Conservation has been our watchword.
3. a rallying cry of a party, club, team, etc.
Origin:
1350–1400; ME; see watch, word

Synonyms:
1, 2. shibboleth. 3. motto.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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watch·word   (wŏch'wûrd')   
n.  

  1. A prearranged reply to a challenge, as from a guard or sentry; a password.

  2. A rallying cry: Let our watchword be freedom.

The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Word Origin & History

watchword 
c.1400, "password," from watch (n.) in the military sense of "period of standing guard duty" + word. In the sense of "motto, slogan" it dates from 1738.
Online Etymology Dictionary, © 2001 Douglas Harper
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