crowdfunding

or crowd-fund·ing

[ kroud-fuhn-ding ]

Phonetic (Standard)IPA

noun

the activity or process of raising money from a large number of people, typically through a website, as for a project or small business.

First recorded in 2005–10; crowd ¹ + fund + -ing ¹

After failing to reach their targeted goal on crowdfunding sites, the café became a media sensation following a piece on Buzzfeed.

Shortly thereafter, Ohanian founded Breadpig, a site that assists creators with crowdfunding, sponsorships, and business strategy.

JIBO is a robot for the whole family, currently crowdfunding for development.

Even crowdfunding champion and musician Amanda Palmer lauded the project.

In that regard, many view crowdfunding as, primarily, a creative endeavor.

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