admass

admass

[ad-mas] Chiefly British.
noun
1.
high-pressure marketing in which mass-media advertising is used to reach large numbers of people.
adjective
2.
characteristic of or relating to admass.

Origin:
1950–55; ad1 + mass

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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WordNet
admass

noun
the segment of the public that is easily influenced by mass media (chiefly British) 
WordNet® 3.0, © 2006 by Princeton University.
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