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admass

[ad-mas] /ˈædˌmæs/ Chiefly British
noun
1.
high-pressure marketing in which mass-media advertising is used to reach large numbers of people.
adjective
2.
characteristic of or relating to admass.
Origin of admass
1950-1955
1950-55; ad1 + mass
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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