admass

[ad-mas]

ad·mass

[ad-mas] Chiefly British
noun
1.
high-pressure marketing in which mass-media advertising is used to reach large numbers of people.
adjective
2.
characteristic of or relating to admass.

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Admass is always a great word to know.
So is quincunx. Does it mean:
an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.
a stew of meat, vegetables, potatoes, etc.

Origin:
1950–55; ad1 + mass
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
Cite This Source Link To admass
WordNet
admass

noun
the segment of the public that is easily influenced by mass media (chiefly British) 
WordNet® 3.0, © 2006 by Princeton University.
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