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advertising

 - 5 dictionary results

ad⋅ver⋅tis⋅ing

[ad-ver-tahy-zing]
–noun
1. the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
2. paid announcements; advertisements.
3. the profession of planning, designing, and writing advertisements.
Also, ad⋅ver⋅tiz⋅ing.


Origin:
1520–30; advertise + -ing 1

ad⋅ver⋅tise

[ad-ver-tahyz, ad-ver-tahyz] verb, -tised, -tis⋅ing.
–verb (used with object)
1. to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it: to advertise a new brand of toothpaste.
2. to give information to the public about; announce publicly in a newspaper, on radio or television, etc.: to advertise a reward.
3. to call attention to, in a boastful or ostentatious manner: Stop advertising yourself!
4. Obsolete. to give notice, advice, or information to; inform: I advertised him of my intention.
5. Obsolete. to admonish; warn.
–verb (used without object)
6. to ask for something by placing a notice in a newspaper, over radio or television, etc.: to advertise for a house to rent.
7. to offer goods for sale or rent, solicit funds, etc., by means of advertisements: It pays to advertise.
8. Cards.
a. Poker. to bluff so as to make the bluff obvious.
b. Rummy. to discard a card in order to induce an opponent to discard one of the same suit or denomination.
Also, advertize.


Origin:
1400–50; late ME advertisen < MF avertiss-, long s. of avertir < VL *advertire, L advertere to advert 1 ; the expected ME *advertishen prob. conformed to advertisement or the suffix -ize


ad⋅ver⋅tis⋅a⋅ble [ad-ver-tahy-zuh-buhl, ad-ver-tahy-] , adjective
ad⋅ver⋅tis⋅er, noun
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
Cite This Source Link To advertising
ad·ver·tise   (ād'vər-tīz')   
v.   ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es

v.   tr.
  1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. See Synonyms at announce.

  2. To make known; call attention to: advertised my intention to resign.

  3. To warn or notify: "This event advertises me that there is such a fact as death" (Henry David Thoreau).

v.   intr.
  1. To call the attention of the public to a product or business.

  2. To inquire or seek in a public notice, as in a newspaper: advertise for an apartment.


[Middle English advertisen, to notify, from Old French advertir, advertiss-, to notice; see advert1.]
ad'ver·tis'er n.
ad·ver·tis·ing   (ād'vər-tī'zĭng)   
n.  
  1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

  2. The business of designing and writing advertisements.

  3. Advertisements considered as a group: This paper takes no advertising.

The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Word Origin & History

advertise 
c.1430, "to take notice of," from M.Fr. advertiss-, prp. stem of a(d)vertir "warn," from L. advertere "turn toward," from ad- "toward" + vertere "to turn" see versus). Original sense remains in advert "to give attention to." Sense of advertise shifted to "give notice to others, warn" (1490) by influence of advertisement, which meant "public notice (of anything, but often of a sale)" by c.1460. The modern, commercial meaning was fully developed by 18c.
Online Etymology Dictionary, © 2001 Douglas Harper
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