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allurement

[uh-loo r-muh nt] /əˈlʊər mənt/
noun
1.
fascination; charm.
2.
the means of alluring.
3.
the act or process of alluring.
Origin
1540-1550
1540-50; allure1 + -ment
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Word Origin and History for allurement
n.

1540s, "means of alluring;" see allure + -ment. Meaning "act of alluring" is recorded from 1560s.

Online Etymology Dictionary, © 2010 Douglas Harper
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