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alluring

[uh-loo r-ing] /əˈlʊər ɪŋ/
adjective
1.
very attractive or tempting; enticing; seductive.
2.
fascinating; charming.
Origin
1525-1535
1525-35; allure1 + -ing2
Related forms
alluringly, adverb
alluringness, noun
unalluring, adjective
unalluringly, adverb

allure1

[uh-loo r] /əˈlʊər/
verb (used with object), allured, alluring.
1.
to attract or tempt by something flattering or desirable.
2.
to fascinate; charm.
verb (used without object), allured, alluring.
3.
to be attractive or tempting.
noun
4.
fascination; charm; appeal.
Origin
1375-1425; late Middle English aluren < Middle French alurer, equivalent to a- a-5 + lurer to lure
Related forms
allurer, noun
unallured, adjective
Synonyms
1. entice, lure. 2. enchant, entrance, captivate. 4. glamor, attraction.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for alluring
  • Initially, this illiquidity was attractive since it seemed to offer more alluring returns.
  • Cover create an alluring chemistry while they dance around their feelings.
  • Better understanding chocolate's alluring aroma can also help with tasting technique.
  • Add an alluring accent to everything from soups to salads.
  • They found the new pricing format enormously alluring.
  • The amber-colored liquid in the odd bottle looks alluring in the roadside ad.
  • Recruitment was supported by alluring spiritual benefits as well as cant.
  • It is the splendor sound of nature, alluring and free.
  • On the terrace, a few parents chatted beside an alluring spread of bagels, coffee and fruit.
  • But it's the journey as well as the destination that makes it so alluring.
British Dictionary definitions for alluring

alluring

/əˈljʊərɪŋ; əˈlʊə-/
adjective
1.
enticing; fascinating; attractive
Derived Forms
alluringly, adverb

allure

/əˈljʊə; əˈlʊə/
verb
1.
(transitive) to entice or tempt (someone) to a person or place or to a course of action; attract
noun
2.
attractiveness; appeal: the cottage's allure was its isolation
Derived Forms
allurement, noun
allurer, noun
Word Origin
C15: from Old French alurer, from lure bait, lure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for alluring
n.

1530s, "action of attracting," verbal noun from allure (v.).

adj.

"appealing to desires," 1570s, present participle adjective from allure (v.). Related: Alluringly.

allure

v.

c.1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train a falcon to hunt," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring. The noun is first attested 1540s; properly this sense is allurement.

Online Etymology Dictionary, © 2010 Douglas Harper
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