alluring

[uh-loor-ing]

Origin:
1525–35; allure1 + -ing2

alluringly, adverb
alluringness, noun
unalluring, adjective
unalluringly, adverb
Dictionary.com Unabridged

allure

1 [uh-loor]
verb (used with object), allured, alluring.
1.
to attract or tempt by something flattering or desirable.
2.
to fascinate; charm.
verb (used without object), allured, alluring.
3.
to be attractive or tempting.
noun
4.
fascination; charm; appeal.

Origin:
1375–1425; late Middle English aluren < Middle French alurer, equivalent to a- a-5 + lurer to lure

allurer, noun
unallured, adjective


1. entice, lure. 2. enchant, entrance, captivate. 4. glamor, attraction.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
allure (əˈljʊə, əˈlʊə)
 
vb
1.  (tr) to entice or tempt (someone) to a person or place or to a course of action; attract
 
n
2.  attractiveness; appeal: the cottage's allure was its isolation
 
[C15: from Old French alurer, from lure bait, lure]
 
al'lurement
 
n
 
al'lurer
 
n

alluring (əˈljʊərɪŋ, əˈlʊə-)
 
adj
enticing; fascinating; attractive
 
alluringly
 
adv

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

allure
c.1400, from Anglo-Fr. alurer, from O.Fr. aleurer "to attract, captivate," from à "to" + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by Fr. allure "gait, way of walking." The noun is first attested 1540s; properly this sense is allurement.

alluring
1530s, "action of attracting," verbal noun formed from allure (q.v.). As a prp. adj. meaning "appealing to desires" it is attested from 1570s.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Initially, this illiquidity was attractive since it seemed to offer more
  alluring returns.
Cover create an alluring chemistry while they dance around their feelings.
Better understanding chocolate's alluring aroma can also help with tasting
  technique.
Add an alluring accent to everything from soups to salads.
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