[boo-stuh-riz-uh
m] 
| the action or policy of enthusiastically promoting something, as a city, product, or way of life: boosterism about the latest world's fair. |
| boost·er·ism (bōō'stə-rĭz'əm) n. The highly supportive attitudes and activities of boosters: "the civic pride and heady boosterism that often accompany rising property values" (New York). |