Is it ensure, insure, or assure?
"pleased, happy," c.1860, British dialect, from obsolete chuff "swollen with fat" (1520s). A second British dialectal chuff has an opposite meaning, "displeased, gruff" (1832), from chuff "rude fellow," or, as Johnson has it, "a coarse, fat-headed, blunt clown" (mid-15c.), of unknown origin. Related: Chuffed.