flog

[flog, flawg]
verb (used with object), flogged, flogging.
1.
to beat with a whip, stick, etc., especially as punishment; whip; scourge.
2.
Slang.
a.
to sell, especially aggressively or vigorously.
b.
to promote; publicize.

Origin:
1670–80; perhaps blend of flay and jog, variant of jag1 to prick, slash; but cf. flagellate

floggable, adjective
flogger, noun
overflog, verb (used with object), overflogged, overflogging.
unfloggable, adjective
unflogged, adjective


1. thrash, lash.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
flog (flɒɡ)
 
vb , flogs, flogging, flogged
1.  (tr) to beat harshly, esp with a whip, strap, etc
2.  slang (Brit) (tr) to sell
3.  (intr) (of a sail) to flap noisily in the wind
4.  (intr) to make progress by painful work
5.  (NZ) to steal
6.  chiefly (Brit) flog a dead horse
 a.  to harp on some long discarded subject
 b.  to pursue the solution of a problem long realized to be insoluble
7.  flog to death to persuade a person so persistently of the value of (an idea or venture) that he or she loses interest in it
 
[C17: probably from Latin flagellāre; see flagellant]
 
'flogger
 
n
 
'flogging
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

flog
1670s, slang, perhaps a schoolboy shortening of L. flagellare "flagellate." Related: Flogged; flogging
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Retaining such talent is akin to a masochist maintaining a good collection of whips with which to be flogged.
The way those welts now streaked across her neck, back, legs and abdomen made it look as if she had been flogged.
Later they were led to the plaza, where they were flogged or hanged.
The possibility of being flogged in public had been sufficient until then to
  persuade offenders to pay fines.
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