flog

[flog, flawg]
verb (used with object), flogged, flogging.
1.
to beat with a whip, stick, etc., especially as punishment; whip; scourge.
2.
Slang.
a.
to sell, especially aggressively or vigorously.
b.
to promote; publicize.

Origin:
1670–80; perhaps blend of flay and jog, variant of jag1 to prick, slash; but cf. flagellate

floggable, adjective
flogger, noun
overflog, verb (used with object), overflogged, overflogging.
unfloggable, adjective
unflogged, adjective


1. thrash, lash.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
flog (flɒɡ)
 
vb , flogs, flogging, flogged
1.  (tr) to beat harshly, esp with a whip, strap, etc
2.  slang (Brit) (tr) to sell
3.  (intr) (of a sail) to flap noisily in the wind
4.  (intr) to make progress by painful work
5.  (NZ) to steal
6.  chiefly (Brit) flog a dead horse
 a.  to harp on some long discarded subject
 b.  to pursue the solution of a problem long realized to be insoluble
7.  flog to death to persuade a person so persistently of the value of (an idea or venture) that he or she loses interest in it
 
[C17: probably from Latin flagellāre; see flagellant]
 
'flogger
 
n
 
'flogging
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

flog
1670s, slang, perhaps a schoolboy shortening of L. flagellare "flagellate." Related: Flogged; flogging
Online Etymology Dictionary, © 2010 Douglas Harper
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Slang Dictionary

flog definition

[flɑg]
  1. tv.
    to promote, hype, or support something; to try to sell something aggressively. : Fred was flogging this car so hard, I figured he was trying to get rid of it.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw-Hill Education.
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Encyclopedia Britannica
Encyclopedia

flogging

a beating administered with a whip or rod, with blows commonly directed to the person's back. It was imposed as a form of judicial punishment and as a means of maintaining discipline in schools, prisons, military forces, and private homes.

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Encyclopedia Britannica, 2008. Encyclopedia Britannica Online.
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Example sentences
Paying no heed, the commander orders those holding her to tighten their grip and continues the public flogging.
Sales have fallen sharply, as developers wait in vain for demand to pick up rather than flogging their properties at a discount.
To help make up the difference, they rely on expropriating land from farmers and flogging it to bullish property developers.
Arts pages were stuffed weekly with the same handful of star faces flogging the same old story.
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