Here are the results: gimmick: 48%Insight: 36%In true libertarian fashion: 8%He's still running?
But I had to come up with a way to make the style match the content (rather than it merely being a gimmick).
The metaphor that America is like a garden is not a gimmick, but powerful refutation of neoclassical economics.
Those of you in my general age bracket will remember that the game was initially thought a gimmick that might not even last.
Some called it a gimmick, but Townshend says he knew it was a turning point.
It's the gimmick that makes rich Spaniards fuel and hide submarines in the Caribbean—you know that for a fact yourself.
The "gimmick," as these American subjects put it, is "hot" and the turnover is fantastic.
In fact, every other department head had some gimmick he was trying to push to get personal recognition.
That gimmick's pretty much of a spilled secret now, but on p. 270 a swap for you and Lyad it was worth it.
If you can't find his gimmick in half a day, I'll come out and show it to you.
1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), American English, perhaps an alteration of gimcrack, or an anagram of magic.
: Get a fairly good item, then gimmick the hell out of it
[origin unknown; perhaps fr gimcrack]