gimmickery

gimmickry

[gim-ik-ree]
noun
1.
the use of gimmicks.
2.
an abundance of gimmicks.
Also, gimmickery [gim-ik-ree, -ik-uh-ree] .


Origin:
1950–55; gimmick + -ry

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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WordNet
gimmickry

noun
a collection of gimmicks 
WordNet® 3.0, © 2006 by Princeton University.
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