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gimmickry

[gim-ik-ree] /ˈgɪm ɪk ri/
noun
1.
the use of gimmicks.
2.
an abundance of gimmicks.
Also, gimmickery
[gim-ik-ree, -ik-uh-ree] /ˈgɪm ɪk ri, -ɪk ə ri/ (Show IPA)
.
Origin
1950-1955
1950-55; gimmick + -ry
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for gimmickry
  • Faced with these prospects, some colleges have turned to sheer gimmickry.
  • The thing was totally overtaken by special-effects gimmickry.
  • Feeling so marginalized, the third parties have resorted to some measure of gimmickry to get any attention at all.
  • Performance measurement need not be a mere paperwork exercise, or an exercise in gimmickry.
  • But again and again, that suspense is destroyed by cheap gimmickry.
  • It is a risky cinematic technique, one that could easily fall into gimmickry.
  • But beneath the gimmickry lie slow, smoldering and beautifully bottom-heavy rock songs.
  • His style is flexible without the slightest trace of gimmickry.
Word Origin and History for gimmickry
n.

1952, from gimmick + -ry.

Online Etymology Dictionary, © 2010 Douglas Harper
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Slang definitions & phrases for gimmickry

gimmickery

noun

The use of gimmicks: To juxtapose this is sheer gimmickry (1950s+)


The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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