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gimmickry

 - 2 dictionary results

gim⋅mick⋅ry

[gim-ik-ree]
–noun
1. the use of gimmicks.
2. an abundance of gimmicks.
Also, gim⋅mick⋅ery [gim-ik-ree, -ik-uh-ree] .


Origin:
1950–55; gimmick + -ry
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
Cite This Source Link To gimmickry
gim·mick·ry   (gĭm'ĭk-rē)   
n.   pl. gim·mick·ries
  1. An array or abundance of gimmicks.

  2. The use of gimmicks.

The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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