Rage shares that ambition, even though its release is gimmicky.
And he attacked the gimmicky politics of Washington in his opening remarks.
The gimmicky stuff might get a laugh or two, but as for setting up successful sexytime/actual relationships?
1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), American English, perhaps an alteration of gimcrack, or an anagram of magic.
: Get a fairly good item, then gimmick the hell out of it
[origin unknown; perhaps fr gimcrack]