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goodwill

[goo d-wil] /ˈgʊdˈwɪl/
noun
1.
friendly disposition; benevolence; kindness.
2.
cheerful acquiescence or consent.
3.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Also, good will.
Origin
900
before 900; Middle English; Old English gōd willa. See good, will2
Synonyms
1. friendliness. See favor.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for goodwill
  • goodwill is not alone in benefiting from the popularity of vintage clothing.
  • But agents threaten to drive a stake in the goodwill that educational opportunities afford.
  • Conservation depends on the goodwill of the local population.
  • The global goodwill resulting from such a high-profile vow would be enormous.
  • Personalities and goodwill are what a good external review depends on, as well.
  • Unwanted packages are often discreetly handed on to others, creating a cascade of calories and goodwill.
  • If there is wisdom and goodwill on both sides, the learning can begin.
  • And they have not reciprocated his show of goodwill.
  • There's a movement afoot to augment our public libraries with other ways of spreading bookish goodwill.
  • The buyer can subtract the amount of goodwill from its earnings over several quarters.
British Dictionary definitions for goodwill

goodwill

/ˌɡʊdˈwɪl/
noun
1.
a feeling of benevolence, approval, and kindly interest
2.
(modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow, a goodwill ambassador for UNICEF
3.
willingness or acquiescence
4.
(accounting) an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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