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"Take some more tea," the March Hare said to Alice, very earnestly.
"I've had nothing yet," Alice replied in an offended tone, "so I can't take more."
"You mean you can't take less," said the Hatter: "it's very easy to take more than nothing."
The customs and manners of a social group or culture. Mores often serve as moral guidelines for acceptable behavior but are not necessarily religious or ethical.