overexposure

[oh-ver-ik-spoh-zher]
noun
1.
excessive exposure, especially of photographic film or a sensitized plate to light rays.
2.
the condition of having been seen, heard, or advertised so frequently or for so long that freshness or appeal is diminished.

Origin:
1870–75; over- + exposure

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
overexpose (ˌəʊvərɪksˈpəʊz)
 
vb
1.  to expose too much or for too long
2.  photog to expose (a film, plate, or paper) for too long a period or with too bright a light
 
overex'posure
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
The main reason for this explosive growth, as you may have guessed, is
  overexposure to sunshine.
Simple preventive measures include avoiding overexposure to ultraviolet rays
  and wearing protective clothing and sunblocks.
Overexposure to the sun can result in severe sunburn, heat exhaustion or
  heatstroke.
In preparation, the patient fully undresses, although unaffected areas may be
  covered to avoid overexposure.
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