verb (used with object), oversold, overselling.
to sell more of (a stock, product, etc.) than can be delivered.
to sell aggressively, as by using high-pressure merchandising techniques.
to emphasize the good points of excessively and to a self-defeating extent: She so oversold the picnic that I became convinced I'd have a better time at the movies.
verb (used without object), oversold, overselling.
to sell something aggressively.
to make extreme claims for something or someone.

1570–80; over- + sell1

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World English Dictionary
oversell (ˌəʊvəˈsɛl)
vb , -sells, -selling, -sold
1.  (tr) to sell more of (a commodity) than can be supplied
2.  to use excessively aggressive methods in selling (commodities)
3.  (tr) to exaggerate the merits of

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Example sentences
But let's not oversell our evidence and our models, trivializing everyone who
  still holds opposing views.
One shouldn't oversell the importance of this factor, but it is relevant.
It is risky to oversell the virtues of autonomy, for in the end it is not the
  only source of individual obligation.
It is important not to oversell the successes of militarized anti-poaching.
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