Apple has long been known for luring the best talent the tech world can offer to its sumptuous Cupertino headquarters.
The benefit comes from luring additional passengers onto the train with the promise of a faster journey.
To listen to him tell it, luring businesses across state lines is part of a great American tradition.
For a cable news host intent on luring eyeballs to her prime-time show, Rachel Maddow aspires to an impossibly high standard.
Whatever half-answers we got about Terminus raised ten times more questions, luring us deeper.
The Indians also told of the imps that haunted their dells, luring the hunters to places of peril.
Stephen was powerless to forsake the depressing, luring subject.
The Socialists are luring the small land-holder by telling him that they are with him in his fight against the large estates.
They showed especial strategy in luring the foe into ambush.
No persuasion on her mother's part or on mine succeeded in luring her back to us.
early 14c., "something which allures or entices, an attraction" (a figurative use), also "bait for recalling hawks," from Anglo-French lure, Old French loirre "device used to recall hawks, lure," from Frankish *loþr or some other Germanic source, from Proto-Germanic *lothran "to call" (cf. Middle High German luoder, Middle Low German loder "lure, bait," German Luder "lure, deceit, bait;" also Old English laþian "to call, invite," German laden).
Originally a bunch of feathers on a long cord, from which the hawk is fed during its training. Used of means of alluring other animals (especially fish) from c.1700. Technically, bait is something the animal can eat; lure is a more general term. Also in 15c. a collective word for a group of young women.
late 14c., of hawks, also of persons, from lure (n.). Related: Lured; luring.